Hi, I'm Meg! 👋
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I prioritize and execute marketing initiatives for Seed to Series A B2B startups, tailored to their growth stage.

I help new founders  answer questions like:

  • What marketing efforts should I actually invest in at my stage?
  • How can we better differentiate ourselves from the competition?
  • Is our messaging working with our target audience?
  • How do we optimize for growth?

Let me help you make sense of it all.

Marketing Prioritization

Create a curated foundation, process, and plan to execute on your company's specific business goals.

Discover Differentiated Value

Deep dive into your prospect's biggest pain points and map back to your company's most compelling value propositions.

Competitive Positioning

Help create clear communication about your company's differentiated value and why it's better than the alternative.

ID Growth Levers

Uncover your brand's unique advantages to identify growth levers and channels that make the most sense for your business at your stage.

Goal Setting & Measurement

Set marketing goals and metrics based on your company's top priorities.

Analysis

Set up a framework to measure marketing efforts for your bottom line.

We saw tangible results working with Meg after just a few weeks.

We were hoping to provide more clarity about our company and platform positioning to put a  strategy in place for prioritizing marketing initiatives. Meg did her research, brought relevant tools and frameworks to us, and helped us implement quick wins on our messaging and positioning. She helped us with both in a really short time period!

Rehgan Bliele
CEO, AlignAI

About Me

I've spent over 12 years cutting my teeth at startups leading branding, positioning, product marketing, and experiential initiatives for early stage B2B SaaS Companies --- most recently serving as the Head of Marketing at Groundswell backed by GV (Google Ventures).

If you're here to demystify your marketing efforts, I got you. Many self-proclaimed marketing experts fail to align their success metrics with your business goals, resulting in a poor investment. I get it, because I've been there.

I'm on a mission to bring early startups the curated guidance they need at critical growth stages. That means being a real thought partner  and dedicating the time to deeply understand your business goals.
Meg Vandervort

Are you ready to connect?

Let's chat over a virtual tea 🍵

Grab some time on my calendar to see how I can help!
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